PlayStation Experience Debut

First of its kind, PlayStation debuted it's first annual community-centric event — PlayStation Experience — in December of 2014 in Las Vegas. The convention is a two-day celebration of all things PlayStation, with over 10K gamers in attendance, covering 400,000 square feet, along with a press keynote, panels, games, contests, signings, give-aways, and more.

With the PlayStation Experience as an annual tentpole event now into it's third year, Sony has effectively created it's own version of E3 to own it's own news cycles while creating a massive experiential event to engage core gamers like never before.

Project Roles
Content Producer, Strategist
Company
Playstation
Skills
Brand Strategy, Content Strategy, Social Media Strategy
Media
Branded Content, Events, Social Media Content
Project Industries
Gaming
PlayStation Experience Debut
PlayStation Experience Debut
PlayStation Experience Debut
PlayStation Experience Debut
PlayStation Experience Debut
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