#ThisIsVSCO

In effort to introduce the diversity community members on the platform, I was part of the VSCO NYC team to launch the tentpole brand campaign highlighting six individuals from the community: an ex-model navigating her way through Tokyo, a new voice for music emerging in LA, a Manhattan teenager figuring things out, a young graphic artist exploring design in the UK, a Brooklyn-based director of photography and aspiring chef, and an Australian artist translating his musical background into other creative fields.

"As humans, we’re compelled to create; it’s the radical expression of each person’s voice in this world. And creativity isn’t limited to an artistic class. It takes different forms and reflects the individual’s own unpredictable, winding path. Not limited to the polished aspects of life, it embraces all facets of human existence, the ups and downs, the serene and the chaotic. Here, we tell the story of our people, adding their layers to the multidimensional, textured creativity on VSCO."