Looking Ahead

BRIEF
Find ways to promote the University of Florida Department of Chemical Engineering while adhering to the parameters of the newly released University of Florida brand guidelines.

OUTCOME
After evaluating the budget and reviewing marketing materials from other colleges and universities across the country, I used the University of Florida brand guide toolkit combined with the College of Engineering’s mission statement, “Powering the New Engineer”, to establish a voice for the Department of Chemical Engineering. I used hero colors, orange and blue, along with neutral, bright and muted secondary color palettes to design print and digital pieces that speak to multiple audiences.