Not Quite Dead

BRIEF
Revive a dead brand as it relates to its competitors and their organizational structures. Investigate what defines the personality, identity and substance of the dead brand through the creation and execution of new identity programs.

OUTCOME
Blockbuster is alive! To reposition Blockbuster into the modern cultural, commercial and digital entertainment space, I developed a new, vibrant brand identity by creating archetypes and completing a competitive analysis to create multiple visual expressions.