For the launch of YSL's new fragrance Mon Paris, we recorded a new cover of U2's iconic 'Love is Blindness' song. We asked Lee-La Baum, singer of The Damn Truth, to perform this powerful cover. U2 are notoriously against licensing their songs in commercials, but listening to our demo made them change their mind and grant us the permission to record it. They loved the cover so much that they even posted it on their social media.