Louis Vuitton - Tribute to Muhammad Ali

Louis Vuitton and Ogilvy Paris created a dedicated digital experience celebrating the inspirational words of Muhammad Ali, with the participation of calligrapher Niels Shoe Meulman and word artist Yasiin Bey (formerly know as Mos Def).

Louis Vuitton and Ogilvy Paris requested our help at Apollo Studios to find the right artist for the campaign, handle the negotiation and artist liaison, and create the whole original music and sound design to accompany the performances.