Sprite x McDonald's

Created the "That's the MIX" campaign. Worked with Joe Freshgoods, Kyle and Brick to create a Sprite x McDonald’s music video x capsule collection that dropped nationwide at McDonald’s. For $1 you got to try the new McDonald’s-exclusive Sprite flavor and take home a piece from the collection. The campaign got over 1 billion impressions with no traditional media spend, and people lined up around the block at McDonald's to check it out.