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Look At This! it's a Full-time job

Creative Director, Campaign (Copy). Yeti. Austin, TX, USA. BOOM! Nuff said.


At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Creative Director (Copy) drives the overall brand voice and creative content for YETI – both internally and externally – this role partners with leaders to meet creative, marketing, brand, and business objectives. Core areas of responsibility includes, brand messaging and product storytelling, which is applied to everything from campaigns to packaging and product naming to digital and retail communications. YETI’s Creative Director (Copy) must be ready & able to bring the big ideas, provide strategic perspective to the creative process, and act as an evangelist for innovative, modern, premium, and on-brand creative working hard to maintain YETI’s brand vision and image. Providing leadership to the internal Creative Studio Team, the Sr. Manager, Creative Director (Copy) is ultimately responsible for refining and driving our brand voice and messaging across all touchpoints. This position requires an experienced copywriter skilled at developing a credible and unpretentious voice that expresses the wit and grit found in YETI’s brand ethos.

In-depth experience across all mediums including both print and digital design; proven ability to lead and mentor creative teams; solid business and project management chops; and strong relationship management skills in a highly driven, fast moving cross functional entrepreneurial environment.
Develop and champion YETI’s brand voice in support of the overall marketing vision and objectives, and channel business needs
Understand our entire customer journey, inclusive of all experiences, regardless of , regardless of channel.

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On-site required?



10+ years


Broadcast, Conceptual, Copywriting, Digital, Print

Date Posted

June 18, 2021

Managed By

Ara Vallaster


  • Retirement PlanRetirement Plan
  • Generous VacationGenerous Vacation
  • Fitness & WellnessFitness & Wellness
  • Parental LeaveParental Leave
  • Relocation PackageRelocation Package
  • Stock OptionsStock Options

Fine Print

YETI is proud to be an Equal Opportunity Employer.