Sr. Copywriter, Multicultural/Youth Focus. Rescue Agency. San Diego, CA, USA. BOOM! Nuff said.
We are looking for someone with experience creating campaigns with video, digital media, website and social content that is rooted in strong multicultural insights. Specifically, we’re looking for a candidate that is plugged into today’s multicultural technology preferences, cultural norms, values, influencers, and styles, particularly among multicultural youth and young adults. The ideal candidate should be a chameleon on paper, easily switching between brand voices and using their personality and passion to bring our national brands to life across digital and traditional media alike.
Job Post Linkhttps://workingnotworking.com/unjobboard/8935-rescue-agency-sr-copywriter-multicultural-youth-focus
May 20, 2021
- Retirement Plan
- Meals & Snacks
- Flexible Working Hours
- Medical Benefits
Rescue is a full-service marketing agency with a mission to make healthy behaviors easier and more appealing. Since our founding in 2001, Rescue has been exclusively focused on researching, developing, and implementing positive social change campaigns in public health. We provide research, strategy, creative, production, web, traditional media, social media, policy change, youth engagement and experiential marketing services to government, non-profit and healthcare clients in over 25 states and provinces, as well as to federal government agencies.
Rescue’s health behavior change marketing campaigns focus on topics such as tobacco, obesity, substance and alcohol prevention; the promotion of exercise, eating healthy foods, early childhood development, and after school programs; and other topics that promote healthy living. Rescue’s behavior change campaigns focus on diverse populations within teen (13 - 17), young adult (18 - 26), and adult (18+) populations in both rural and urban areas, resulting in a wide variety of campaign styles and strategies.
We believe that marketing can do more than sell goods, it can create good, and we are looking for team members that are ready to work hard to create a healthier world.
Demonstrates, in all creative work, a strong knowledge and understanding of youth culture within the multicultural communities.
Ideates creatively compelling campaign concepts that are on-brief, can work across multiple mediums and are rooted in strong multicultural insights.
Has deep experience interacting with and ideating multicultural youth-targeted content for emerging social mediums like Snapchat and TikTok.
Seasoned writer who can easily switch between brand voices, writing for subcultures like popular, skater, or hip-hop.
Capable of establishing and implementing a brand tone and guidelines across a campaign.
Evaluates and shapes ideas based on brand, strategy, budget and production feasibility.
Partners to develop ideas with fellow project leads from design, video and web with oversight and support from the Creative Lead.
Positive team player who knows how to incorporate feedback and quickly come up with more, creative copy solutions based on the ask.
Provides Copywriters support and guidance as requested.
Strategically presents ideas that tie back to the larger goals of the campaign and the client .
Gives well thought-out and practiced presentations meant to persuade that hit on key client insights and highlight the value that Rescue brings to the project.
Plays a key role on projects as the Writing Lead and Script Supervisor, as requested.
As Writing Lead, is responsible for ensuring all copywriting deliverables are of high creative quality, hitting the brief, campaign goals and technically accurate.
Agency experience preferred;
Prior experience working on creative for multicultural youth;
High School Diploma/GED;
Portfolio of relevant client creative work;
Excellent writing skills in a broad range of styles;
Proven ability to come up with strong, creative ideas and copy across a variety of mediums;
Ability to brainstorm solo or in groups and develop big ideas from beginning to end;
Experience writing video and radio scripts;
Experience copywriting for organic and paid social media;
Experience creating compelling copy for websites, mobile applications, and paid digital media;
Experience creating compelling copy for print, OOH and broadcast commercials;
Experience juggling numerous projects at once;
Experience in social and digital campaigns/engagement tactics;
Intimate familiarity with how brands engage in today’s connected universe;
Proven ability to excel in high-stress, fast-paced environments;
Proven ability to quickly identify problems and solve them;
Highly attentive to detail with an ability to proof and self-edit their own work.
Strong verbal communication skills;
Strong editing/writing skills for various client deliverable, marketing materials, etc.
Location: San Diego, CA; Los Angeles, CA
Travel: 0-10% of this job requires travel
If you’re ready to join our team of mission driven talent challenging the status quo, we’d love to meet you! Check out our Careers page at rescueagency.com/careers for more information about what it’s like to work at Rescue, and the benefits that we offer to our team members.
The Fine Print
All business-related environments are tobacco-free. Must have valid driver's license, reliable transportation, and computer and Internet access. Must be available to work non-traditional hours such as late nights and weekends.
Able to remain in a sitting position for prolonged periods of time and stoop, bend, reach, climb stairs, and move freely throughout the building for the performance of duties. Able to read from a computer or laptop monitor for several hours at a time including fonts of various sizes from a variety of sources. Able to travel nationwide as needed to meet with clients, coworkers, or attend meetings and seminars. Must be able to move boxed work documents (surveys & materials), up to 40 pounds, in and out of office for travel by car and by air.
All applications must be submitted through Rescue’s online careers system (unless you qualify to request a reasonable accommodation, as detailed at RescueAgency.com/careers). We do not accept applications via email, mail, fax or in-person delivery. Please send questions to email@example.com. All applicants must include links to an online portfolio or to direct examples of past work, where applicable. Applications without portfolio links will not be reviewed.
PLEASE NOTE: All email correspondence that you receive from Rescue Agency will be sent through an ‘@rescueagency.com’ email address. We recommend that you disregard any emails posing as authentic Rescue Agency accounts (e.g. @rescueaggency.com or firstname.lastname@example.org). If you receive a message from a Rescue employee, you can verify the legitimacy of the message by contacting us at email@example.com.
Rescue | The Behavior Change Agency is an EEO/Minority/Female/Disability/Protected Veteran Employer