x nature is looking for a Freelance Brand Strategist in San Francisco, CA, USA. Not an ordinary Freelance Brand Strategist but the kind of Freelance Brand Strategist that makes other Freelance Brand Strategist s question their Freelance Brand Strategist -ness.
At x nature (pronounced "by nature"), we help people achieve heightened states of creativity, focus, calm, and energy in beautiful, nature-adjacent spaces and products.
Imagine a more stylish, outdoorsy Starbucks, where you can get a vitamin IV, meditate, and eventually microdose psilocybin (where legal) for a boost of on-demand creativity. Or an off-the-beaten-path Airbnb with walls of windows to seamlessly connect you to nature, your own sauna and cold plunge, and a minibar stocked with transformative treatment stacks of your choosing.
These experiences can be accessed at-home or in-person at one of our centers or rentable spaces—whether it's for minutes, hours, or days.
The right candidate will be excited by this. They appreciate great storytelling and design as much as the research behind it.
In this role, you will be responsible for:
✔️ Helping further define our audience through personas, decision journeys, and communication frameworks that inform how our brand should connect with them
✔️ Taking sometimes disparate strategies and threading them together simple, impactful, and creatively fertile narratives
✔️ Assisting with presentation development, honing in on the most compelling content to focus on, and writing and editing decks as needed
We want to hear from you if you…
✔️ Have solid experience working in Brand and Creative Strategy at an agency or brand in a similar capacity—and ideally in wellness
✔️ Can confidently lead us through an argument or point-of-view, develop strategic insights and thought starters, ideate never-been-done ideas, and contribute clever ideas of your own
✔️ Are an incredible wordsmith
We have done a fair amount of groundwork. This is not about "building a strategy from scratch." It's about helping our creative team (which includes a writer and designer) make our current strategies even more bold and transformative and communicating in a way that inspires everyone.
Job Post Linkhttps://workingnotworking.com/unjobboard/8397-x-nature-brand-strategist
Brand Strategy, Conceptual, Copywriting, Creative Research, Creative Strategy, Marketing Strategy
March 13, 2021 (Originally posted March 12, 2021)