Freelance Senior Digital Strategist. CMD. Portland, OR, USA. BOOM! Nuff said.
WHO DO WE NEED
CMD is seeking a Senior Digital Strategist. We anticipate this contract opportunity to be an average of 20 hours per week for a 3-month duration.
THINGS YOU WILL DO
· Provide a strategic digital marketing vision to guide the agency team. Be a key contributor in new business efforts to articulate the agency’s vision of digital transformation
· Formulate capability-specific strategies (e.g., optimization, analytics, website, marketing automation etc.), articulate their value, and drive promotion and adoption of these capabilities across our client roster
· Define a roadmap to clients seeking to mature the use of digital in their marketing mix – translate those strategies into architecture recommendations that fulfill best practices and serve the clients’ objectives. Partner with strategists, user experience architects, creatives, technologists and other team members to build out the technical solutions that fulfill the business requirements and desired customer outcomes
· Lead the development of a formal optimization practice that is a competitive differentiator for the agency – and a powerful tool to increase results and fast track success. Advocate for CMD’s continuous campaign optimization efforts to clients and within the agency.
· Spot opportunities to expand the agency’s digital marketing offering and lead the agency forward in that effort
· Collaborate extensively with the account teams on leveraging marketing automation tools, actively contributing new ideas for future tests and program enhancements.
· Serve as a thought leader, idea generator and source of inspiration.
THINGS YOU HAVE
· At least five years of experience as senior contributor/leader either in a strategy role at a digital agency or leading a digital practice at a traditional agency or in-house team
· Strong understanding of marketing automation tools and CRM integration principles – ideally experienced in using Machine Learning and AI for optimization.
Job Post Linkhttps://workingnotworking.com/unjobboard/7556-cmd-senior-digital-strategist
Comparative Analysis, Digital, Marketing Strategy, Trend Analysis
October 15, 2020
- No assholes
- Work from home