Here's the deal: Spanx is looking for a Senior Copywriter to transform product positioning and key seasonal focuses into content stories in our Atlanta, GA, USA office. Come join this amazing brand!
SPANX is the revolutionary brand leader in the manufacture and sale of shapewear and intimate apparel. The Company enjoys worldwide distribution at high-end retail stores, upscale boutiques, and televised shopping networks, online at Spanx.com and through our own retail stores. SPANX continues to experience phenomenal media, celebrity attention and consumer passion.
SPANX seeks a creative Copywriter who thrives in an entrepreneurial environment by creating humorous, fun and empowering content for the SPANX brand.
Job Post Linkhttps://workingnotworking.com/unjobboard/2232-spanx-senior-copywriter
April 25, 2018 (Originally posted December 26, 2017)
- Generous Vacation
- Great benefits
- Maternity / Paternity
- Relocation assistance
- Sweet office
This Senior to ACD level Copywriter will be responsible for brainstorming, creating and producing concepts for advertising, catalog, emails, social, packaging, retail and more. Ideate names and positioning for new product development while supporting seasonal line planning with the creation of sell-in collateral. Transform product positioning and key seasonal focuses into content stories to be leveraged in an Omni-channel manner. Oversee the conversational tone of voice for the brand in all assets.
Own the SPANX brand voice, characterized by: humor, authenticity, playfulness, empowerment and a shock factor
Discover opportunities for creative activations to delight and engage with our audience digitally and IRL
Understand the product WHY – what’s in it for her emotionally, and communicate in an on-brand way
Write copy for catalog, emails, spanx.com, ads, packaging, signage, etc.
Master the seasonal collections, product benefits, distribution and pricing
Ideate, create and present content stories that engage, educate and delight the consumer
Cast creative vision and work collaboratively with graphic designers to bring concepts to life
Manage project deadlines and shifting priorities in a fast-paced environment
Experience with multichannel, 360 degree brand work (video, print, OOH, social platforms, experiential, guerrilla, blog - whole campaigns)
Strong writing skills
A sense of humor
Ability to not take oneself too seriously
6+ years in either retail or apparel brand experience
Excellent communication skills and collaborative nature
Helpful but not required, portfolio school education