Great News! it's a Freelance job

We’re building a movement-first youth sports brand in DFW grounded in pickup culture, creative expression, and community pride. This isn’t just about soccer. It’s about reclaiming the joy of the game — where kids of all backgrounds can come together, compete, connect, and grow.

The long-term vision includes a physical facility and citywide programming. But first — we need a bold, versatile, and authentic brand identity to rally around.

⸻

What You’ll Design
• A core logo + brand system (primary logo, wordmark, alt marks)
• A color palette, type direction, and visual style guide
• Graphic elements that reflect a modern street sports culture
• Sample applications: web, social posts, flyers, event signage, pitch graphics

⸻

Ideal Fit
• Strong portfolio in branding, logo design, and identity systems
• Deep understanding of youth culture, sports, or community-focused brands
• Able to balance grit and polish — something that feels real, not corporate
• Comfortable designing for diverse audiences and real-world usage

⸻

Creative Vibe

Think:
• Pickup basketball energy reimagined for soccer
• Community-built, not top-down
• Inspired by brands like KITH, Lower League United, The Hundreds, F.C. Real Bristol, and early 2000s Nike