Can You Believe It?! it's a Full-time job

Lead Copywriter (Remote). Tonic by Highmark Health. WORK FROM HOME. BOOM! Nuff said.


Tonic is Highmark Health's 100% remote in-house creative agency and is on a mission to completely change the way people think about healthcare.
This job writes copy and collaborates w/ designers, copywriters, account managers and others to produce printed, electronic and digital communications that promote and support the sale of products, persuade various audiences to take desired steps or inform various audiences about changes that affect them. Reviews complex technical information and corporate goals to translate that information into promotional and informational materials that will be understood and effective for specific audiences, including Sales, Member Service, employers, producers, providers and consumers. Provides direction to other copywriters. Solves complex problems, taking a broad perspective and developing innovative solutions w/ minimal management assistance.
Responsible to lead and support multiple and/or complex projects.
Provide subject-matter direction and guidance to other copywriters. May train employees, assign, monitor and review progress and accuracy of work.
Drive content for printed, electronic and digital communications, including flyers, websites, emails, text messages, FAQs/talking points, newsletters, RFP/RFI responses, presentations, and social media content, appropriate for the intended audience, understandable, persuasive and effectively achieve marketing goals.
Ensure communications are accurate, on message and brand, appropriate and completed/distributed on time and on budget to all markets. Ensure proofreading and readability/health literacy.
Other duties
-Bachelor's Degree-Journalism, Communications, English or Marketing w/ concentration in advertising, PR, business communications or a related field
-8 yrs of relevant, progressive experience in the area of specialization including leading projects of varying size and complexity
Preferred: Healthcare Marketing/Copywriting experience

Company Links

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On-site required?



6-9 years



Date Posted

March 3, 2023 (Originally posted February 24, 2023)

Budget Pay Range

$80,000 - $100,000 Annually

Managed By

Corri Gross


  • Retirement PlanRetirement Plan
  • Generous VacationGenerous Vacation
  • Parental LeaveParental Leave
  • Profit SharingProfit Sharing
  • Work From HomeWork From Home
  • Medical BenefitsMedical Benefits

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