Hot Damn! it's a Freelance job

Here's the deal: Invisible North is looking for a Freelance Brand Strategist to to work with Web3 clients in our New York, NY, USA office. (Remote is ok too!)


We are seeking a Senior Brand Strategist to join our team on a contract basis. This role is responsible for working with our client teams to develop their overarching brand narrative, brand architecture, positioning, naming concepts, and tone of voice required to establish a cohesive brand identity. The Brand Strategist will also support the development of the visual ID system alongside a design team to define a design language that strengthens the core messaging in a beautiful and compelling package. You will work collaboratively with the Brand Design team and report directly to Invisible North’s Head of Strategy. Additionally, you should positively contribute to making Invisible North’s culture an envy of the industry; where great people with great vibes make great work, every day.

_Manage all aspects of core brand strategy and marketing including insights and positioning development, qualitative/quantitative research, target audience understanding, and development of brand standards
_Define tone of voice and key messaging that supports forward-thinking brand platforms, campaigns, and stories
_Identify and understand competitive landscapes and category trends to inform strategic recommendations
_Establish purpose-oriented strategies that inform marketing decisions
_Effectively communicate ideas to internal teams, ensuring delivery against the objectives
_Work with the team to communicate ideas to clients through pitches and proposals

_You must have a minimum of 5 years of experience in brand strategy, at a brand-side company, agency or consultancy firm
_You have experience managing teams, building brand awareness, consideration and sentiment that drive brand value
_You possess strong copywriting skills with relevant work samples both in pitch and active work
_You’re highly collaborative and have effective, clear communication skills
_You’re able to successfully work remotely

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On-site required?



It's all about the work


Brand Strategy, Creative Strategy, Design Strategy

Date Posted

January 12, 2022

Managed By

Amber Ward


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