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The task was to take this obscure wine brand and get it into the hands of millennials who weren't even drinking wine. These were beer and whiskey drinkers who had no idea what things like terroir meant and they couldn't care less. The solution was to entice them with our extremely unusual brand story and deliver it in ways that no other wine brand was doing. AR The AR web app was created to highlight the individual prisoners featured on each bottle. The prisoners would come to life and tell users their personal story of banishment. VR The VR experience was created to immerse users into the world of the 19 Crimes prisoner and show them what banishment in a prison ship cell actually felt like.

Project Roles
Creative Director
360° Video, Creative Direction
360° Video, Social Media Content