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Verizon Next Gen Retail

As the Creative Director (SET Creative NYC) on this project, I was responsible for developing a new retail presence for Verizon Wireless. As the creative lead of a 25 person team, I was the final voice for the design of all printed and digital material and the entire retail experience for over 450 new stores rolling out across the country. After the first 10 stores opened, the project started to include custom seasonal campaigns for the new Verizon store.

Project Roles
Creative Director
Company
Verizon
Skills
Creative Direction, Design, Type Design, Brand Strategy
Media
Retail Designs, Advertising, Brand Guidelines, Branded Content, Typography, Wayfinding, Photography, Products - Digital
Project Industries
Retail, Lifestyle, Technology
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Verizon Next Gen Retail
Collaborators