Verizon Next Gen Retail
As the Creative Director (SET Creative NYC) on this project, I was responsible for developing a new retail presence for Verizon Wireless. As the creative lead of a 25 person team, I was the final voice for the design of all printed and digital material and the entire retail experience for over 450 new stores rolling out across the country.
After the first 10 stores opened, the project started to include custom seasonal campaigns for the new Verizon store.
- Project Roles
- Creative Director
- Creative Direction, Design, Type Design, Brand Strategy
- Retail Designs, Advertising, Brand Guidelines, Branded Content, Typography, Wayfinding, Photography, Products - Digital
- Project Industries
- Retail, Lifestyle, Technology