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Mattel Global Website Launch

When Mattel launched a new entertainment property, we created an immersive experience that continually engaged boys, while seamlessly tying product to the story narrative. It started with an immersive global website that featured console-worthy games, downloadable freebies and as many Max Steel videos as boys could get their hands on. As the they got deeper into the site, new content was unlocked and the narrative evolved with the broadcast series.

Project Roles
Content Producer, Copywriter, Creative Director
RAPP Los Angeles
Content Management, Copywriting, Creative Direction, Entertainment, Front-End Development, Game Design, Interactive
2D Animations, 3D Animations, Branded Content, Games - Console, Games - Mobile, Products - Digital, Web Apps, Websites
Project Industries
Mattel Global Website Launch