Mattel Global Website Launch
When Mattel launched a new entertainment property, we created an immersive experience that continually engaged boys, while seamlessly tying product to the story narrative.
It started with an immersive global website that featured console-worthy games, downloadable freebies and as many Max Steel videos as boys could get their hands on. As the they got deeper into the site, new content was unlocked and the narrative evolved with the broadcast series.
- Project Roles
- Content Producer, Copywriter, Creative Director
- RAPP Los Angeles
- Content Management, Copywriting, Creative Direction, Entertainment, Front-End Development, Game Design, Interactive
- 2D Animations, 3D Animations, Branded Content, Games - Console, Games - Mobile, Products - Digital, Web Apps, Websites
- Project Industries