Toyota Camry Launch - Direct
To help drive sales for the reinvention of the new Toyota Camry, we reinvented a medium. Winner of the DMA Innovation Award, an ECHO Award and showcased in several publications, this direct campaign helped drive more than 10,000 incremental sales of the 2012 Camry.
- Project Roles
- Copywriter, Creative Director
- Content, Content Management, Copywriting, Creative Direction
- Advertising, Augmented Reality, Brand Films, Case Study Videos, Interactive Videos, Microsites, UX Designs, Web Apps
- Project Industries
- Augmented Reality, Automotive