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Toyota Camry Launch - Direct

To help drive sales for the reinvention of the new Toyota Camry, we reinvented a medium. Winner of the DMA Innovation Award, an ECHO Award and showcased in several publications, this direct campaign helped drive more than 10,000 incremental sales of the 2012 Camry.

Project Roles
Copywriter, Creative Director
Company
Toyota
Skills
Content, Content Management, Copywriting, Creative Direction
Media
Advertising, Augmented Reality, Brand Films, Case Study Videos, Interactive Videos, Microsites, UX Designs, Web Apps
Project Industries
Augmented Reality, Automotive
Toyota Camry Launch - Direct
Toyota Camry Launch - Direct