Campaign - 42 Below Vodka
Like most people, I used to think New Zealand was a set built for a Peter Jackson trilogy. So when Bacardi asked for a campaign to promote its NZ-based vodka, 42 Below, I had to get my facts straight. On a country known for quirky humor and odd mythologies, my Lemon partner and I spun a lush kiwi-centric campaign replete with distillery elves, mermaid lab techs and lilliputian hipsters. All based entirely on fact.
From the blank-slate kick-off call to media-ready art in eight weeks flat, and a budget Bacardi should be utterly ashamed of. Produced, concepted, art-directed and delivered final assets.
- Project Roles
- Art Director, Creative Director
- Bacardi USA
- Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Wrangling - Creatives
- Project Industries