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Campaign - 42 Below Vodka

Like most people, I used to think New Zealand was a set built for a Peter Jackson trilogy. So when Bacardi asked for a campaign to promote its NZ-based vodka, 42 Below, I had to get my facts straight. On a country known for quirky humor and odd mythologies, my Lemon partner and I spun a lush kiwi-centric campaign replete with distillery elves, mermaid lab techs and lilliputian hipsters. All based entirely on fact. From the blank-slate kick-off call to media-ready art in eight weeks flat, and a budget Bacardi should be utterly ashamed of. Produced, concepted, art-directed and delivered final assets.

Project Roles
Art Director, Creative Director
Bacardi USA
Adobe Illustrator, Adobe Photoshop, Art Direction, Creative Direction, Design, Wrangling - Creatives
Project Industries
Campaign - 42 Below Vodka
Campaign - 42 Below Vodka
Campaign - 42 Below Vodka