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Tiger Beer

“Bamboo Scaffolding is a traditional craft in Hong Kong. As Tiger Beer’s brand message is ” Uncage yourself“ and it loves to be innovative while preserving locak culture. So we came up an idea which is “Bamboo Scaffolding Challenge”. Participants were given an once-in-a-lifetime opportunity to climb over the 3-meter high outdoor bamboo scaffolding and enjoy a free beer afterwards. Through this platform, Tiger beer hopes everyone can discover their “inner tiger” and move beyond their comfort zone. And this project was featured in CNN.

Project Roles
Art Director
Skills
Design, Integrated
Media
Advertising
Project Industries
Advertising
Tiger Beer