Tiger Beer

“Bamboo Scaffolding is a traditional craft in Hong Kong. As Tiger Beer’s brand message is ” Uncage yourself“ and it loves to be innovative while preserving locak culture. So we came up an idea which is “Bamboo Scaffolding Challenge”. Participants were given an once-in-a-lifetime opportunity to climb over the 3-meter high outdoor bamboo scaffolding and enjoy a free beer afterwards. Through this platform, Tiger beer hopes everyone can discover their “inner tiger” and move beyond their comfort zone. And this project was featured in CNN.