New identity development and printed material for the legendary Subculture, a night put on at Glasgow's legendary Sub Club. Each month a series of posters and other printed material would be produced and displayed around Glasgow to advertise the Subculture nights. The image each month would be picked by a staff member currently working at the Sub Club. The person could be anyone they think is iconic, be it a musician, celebrity or just an everyday person. Following the production of posters and flyers each month a landing page would be created to tell the story of this iconic character told by the person who picked them.