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Lord & Taylor @ Saks, Digital Rebrand

Lord & Taylor is a classic brand that was in need of a 21st century makeover. As the Senior Designer in their digital department, we shaped their rebrand under the creative direction of Saks Fifth Avenue. To bring new life to the brand, I designed editorial boutiques to focus on their more contemporary offerings. Bright colors, hand-painted accents, and modern typefaces were all part of the package.

Project Roles
Designer
Company
Lord & Taylor
Skills
Adobe InDesign, Adobe Photoshop
Media
Websites
Project Industries
Fashion
Lord & Taylor @ Saks, Digital Rebrand
Lord & Taylor @ Saks, Digital Rebrand
Lord & Taylor @ Saks, Digital Rebrand
Lord & Taylor @ Saks, Digital Rebrand
Lord & Taylor @ Saks, Digital Rebrand
Lord & Taylor @ Saks, Digital Rebrand