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Okay
Branding & Packaging - PGS

Complete brand and packaging development for an upmarket mens grooming line. Led client from a run-of-the-mill apothecary schtick to a noteworthy and recognizable challenger in the mens care space. Launched as a rebuttal to the 'metrosexual' meme, PGS merges masculine cues from booze, cigars and guns with a little graphic pop flourish to finish. Developed overall strategy, concept, custom 'heritage' logo, custom headline font, op art pattern, package design and guided production.

Project Roles
Creative Director, Designer, Illustrator, Type Designer
Company
Portland General Store
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design, Traditional / Hand-drawn, Vector
Media
Logos, Packaging, Products - Physical, Typography
Project Industries
Beauty
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS
Branding & Packaging - PGS