Branding & Packaging - PGS
Complete brand and packaging development for an upmarket mens grooming line. Led client from a run-of-the-mill apothecary schtick to a noteworthy and recognizable challenger in the mens care space. Launched as a rebuttal to the 'metrosexual' meme, PGS merges masculine cues from booze, cigars and guns with a little graphic pop flourish to finish. Developed overall strategy, concept, custom 'heritage' logo, custom headline font, op art pattern, package design and guided production.
- Project Roles
- Creative Director, Designer, Illustrator, Type Designer
- Portland General Store
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design, Traditional / Hand-drawn, Vector
- Logos, Packaging, Products - Physical, Typography
- Project Industries