Vrai Vodka Cocktails Branding & Packaging Design
Vrai is the first take with you-able vodka cocktail, in a can. Made from better stuff than you'd expect to find in a can, the brand launched in Chicago, Illinos and is now shipping to stores across the nation.
Design Womb delivered a complete brand identity for the launch which included naming, a hand drawn illustrated logo, brand voice, packaging design, and in-store marketing collateral. We designed and launched the brand's custom responsive website built in Craft CMS, which includes a google maps store locator tool and showcases branded photography we art directed and produced.
Vrai vodka cocktails use less ingredients and sugar than most ready-to-drink cocktails and are the first organic to market. The visual identity needed to reflect the high quality of the ingredients, while expressing how delicious they taste staying away from anything artificial looking. The branded results are nostolgic and bright, with a little humor and a dash of farm-fresh.
- Project Roles
- Art Director, Creative Director, Designer
- Art Direction, Brand Strategy, Content, Content Writing, Copywriting, Creative Direction, Packaging Design
- Brand Guidelines, Lettering, Packaging, Photography
- Project Industries
- Beverage, Retail, Wine/Spirits, Packaged Goods