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Are you chill enough to chill with Michael Jordan?

To promote Hanes X-Temp cooling technology, we asked consumers to prove that they were chill enough to chill with Michael Jordan by putting themselves in his shoes in a hacked Facebook Canvas ad experience, ultimately allowing them to enter a contest to chill with him for real. The social campaign was rounded out with a Snapchat ad, a chatbot that allowed users to prank their friends by stitching together a video of themselves and MJ, and promoted social.

Project Roles
Copywriter
Company
360i
Skills
Copywriting, Integrated
Media
Brand Films, Experimental Films, Games - Mobile, Interactive Videos, Short Films, Social Media Content, Social Media Copy, Websites
Project Industries
Advertising
Are you chill enough to chill with Michael Jordan?
Collaborators