Are you chill enough to chill with Michael Jordan?
To promote Hanes X-Temp cooling technology, we asked consumers to prove that they were chill enough to chill with Michael Jordan by putting themselves in his shoes in a hacked Facebook Canvas ad experience, ultimately allowing them to enter a contest to chill with him for real.
The social campaign was rounded out with a Snapchat ad, a chatbot that allowed users to prank their friends by stitching together a video of themselves and MJ, and promoted social.
- Project Roles
- Copywriting, Integrated
- Brand Films, Experimental Films, Games - Mobile, Interactive Videos, Short Films, Social Media Content, Social Media Copy, Websites
- Project Industries