ExxonMobil tasked BBDO with creating a new brand identity for butyl rubber, the industry-leading material for high-performance tires everywhere from the road to the track.
My involvement included concepting, messaging, storyboarding, scripting and providing creative direction to our CGI vendors. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation across the web.
- Project Roles
- Copywriting, Conceptual, Creative Direction, Digital, Wrangling - Creatives, Scripting
- Project Industries
- Advertising, Automotive, B2B, International