In anticipation of an international brand launch via the world's largest industry trade shows, ExxonMobil tasked BBDO with creating a new brand identity for a repackaged suite of plastic resins, which enable manufacturers to create high-performance products, such as takeout containers, automotive parts and appliance features.
My involvement included concepting and creative direction — in partnership with Swedish photographer Erik Johnasson — along with providing creative direction on-set in Prague.
- Project Roles
- Copywriting, Creative Direction, Conceptual, Digital, Wrangling - Creatives
- Advertising, Art, Corporate Events, Interactive Installations, Photography, Themed Environments
- Project Industries
- Advertising, B2B, International, Automotive