ExxonMobil Achieve

In anticipation of an international brand launch via the world's largest industry trade shows, ExxonMobil tasked BBDO with creating a new brand identity for a repackaged suite of plastic resins, which enable manufacturers to create high-performance products, such as takeout containers, automotive parts and appliance features. My involvement included concepting and creative direction — in partnership with Swedish photographer Erik Johnasson — along with providing creative direction on-set in Prague.