ExxonMobil Basestocks

ExxonMobil tasked BBDO with creating a new brand identity for their advanced slate of base oils, which enable blenders to create high-performance lubricants that power virtually all equipment from factory robots to F1 vehicles. In this award-winning campaign, my involvement included concepting, messaging, scripting, on-set direction and providing creative direction to our CGI vendor. Moreover, this campaign required my involvement across multiple touchpoints both above and below the line, including digital implementation across the web.