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Betterment Rebrand

Lead Designer on rebrand for robo-advisor extraordinaire including wordmark, short-hand logomark, brand color story, photo direction, illustrated elements, UI elements, iconography, language, and typography system.

Project Roles
Designer
Company
Red Antler
Skills
Adobe Illustrator, Adobe Photoshop, Art Direction, Cat Herding, Conceptual, Design, Digital, Interaction, Management of Teams 1-10, Motion, Print, Visual Development
Media
2D Animations, Advertising, App Design, Brand Guidelines, Branded Content, Case Study Videos, Icons, Illustrations, Infographics, Lettering, Logos, Mobile Apps, Photography, Pitch Decks, Posters, Presentations, Social Media Content, Taglines, Typography, UI Design, Visual Designs, Websites
Project Industries
Finance, Lifestyle, Technology
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand
Betterment Rebrand