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British Airways "Height Cuisine"

British Airways wanted to let the world know that its customers no longer had to endure tasteless, boring airline food. They'd done some soul searching and hired some chefs to bring umami to life in all the food it served 35,000 feet in the sky. BBH was tasked with helping them spread the word. We worked with great prop stylists outta Brooklyn called "We Are Rocket Science" to create some fun, memorable visual metaphors that lived in online video, airplane video, as well as a print campaign. Being able to make a jet engine out of a wheel of parmesan is a highlight in my life.

Project Roles
Creative Director
British Airways
Art Direction, Creative Direction
Commercials - Video, Posters
Project Industries
British Airways "Height Cuisine"