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Walmart: iPad App

Less than a year after the iPad was released, I lead the design of the iPad shopping app for Walmart - a first for the world's largest retailer. After a series of focus groups we learned most competitor apps fell short in finding and filtering results down to something manageable. The key challenge was to design a shopper experience that demonstrated key traits of the Walmart brand — straightforward, friendly — while wrangling with Walmart's vast inventory. This app helps bring Walmart into contention with online giant Amazon, while retaining the advantage of local store presence; allowing shoppers to browse vast inventory, while taking advantage of local store availability, local delivery, and in-store pick-up.

Project Roles
Art Director, Creative Director, UX/IA Designer
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Creative Direction, Design
App Design, Brand Guidelines, Mobile Apps, UI Design, UX Designs
Project Industries
Walmart: iPad App