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NARS Brand Identity

Trend leader NARS was looking for an injection of audacity. I developed an in-depth tone guide based on a fictional muse. The project started with strategic exploration, a written and visual tone guide, content strands and ended with a day-by-day roadmap with sample content for the year. By the time we were done, the client had a bible to then create innovative and cohesive content in-house.

Project Roles
Art Director
Art Direction
Brand Guidelines, Social Media Content
Project Industries
NARS Brand Identity