The NMD is the fastest selling shoe in adidas history. To add fuel to the fire, adidas created only 500 pairs of a never-before-seen color way - the pitch black NMD - and wanted to give 100 pairs away using social media. Born from a strategic idea, I collaborated with a team to execute the Snapchat scavenger hunt that tripled the adidas Snapchat following within 24 hours. Numbers were planted throughout the Snapchat story, revealing a phone number to text your shoe size for a chance to win a pair of the exclusive shoes. The story received 4.8M views, and the ChatBot we built received 800 texts from 115 different countries.
- Project Roles
- Art Director
- Conceptual, Social
- Branded Content, Social Media Content
- Project Industries