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adidas Giveaway

The NMD is the fastest selling shoe in adidas history. To add fuel to the fire, adidas created only 500 pairs of a never-before-seen color way - the pitch black NMD - and wanted to give 100 pairs away using social media. Born from a strategic idea, I collaborated with a team to execute the Snapchat scavenger hunt that tripled the adidas Snapchat following within 24 hours. Numbers were planted throughout the Snapchat story, revealing a phone number to text your shoe size for a chance to win a pair of the exclusive shoes. The story received 4.8M views, and the ChatBot we built received 800 texts from 115 different countries.

Project Roles
Art Director
Conceptual, Social
Branded Content, Social Media Content
Project Industries