EMPOWERING STUDENTS TO ACHIEVE MORE : CAMPAIGN
This campaign was borne out of the raw footage from the Microsoft Education anthem video. I purposefully shot each vignette from the anthem video as a short story with the intention of trying to sell this campaign idea after the anthem delivered — and it worked!
Truly making this campaign the perfect complement to it's longer form partner, we replace the anthem's VO with text supers to work better in social. We captured the 'feel goods' by shifting the focus form the product to the teacher and students. And by repurposing the existing footage, we were able to create a lot of content for a little budget.
- Project Roles
- Creative Director
- Ayzenberg Group
- Copywriting, Creative Direction, Editorial, Live Action, Music
- Commercials - Video
- Project Industries
- Education, Technology