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Sesame Street "Big Hugs Elmo"

With the launch of Big Hugs Elmo, Hasbro set out to create a toy as endearing and desirable as Tickle Me Elmo of the mid-90s. The unique feature of this Elmo is the "hug" mechanism in his arms—when you squeeze him, he hugs you back. To tell the story of Big Hugs Elmo, we decided to explore the power of hugs through the eyes of child.

Project Roles
Copywriter
Company
Sesame Street
Skills
Copywriting, Music
Media
Commercials - Broadcast
Project Industries
Advertising
Sesame Street "Big Hugs Elmo"