Nerf Rebelle "I Am Nerf Rebelle"

Launching a new product can be both exciting and nerve racking—especially one designed and intended to shake up an industry. With Nerf Rebelle, a line of Nerf brand blasters created and marketed specially to young girls, Hasbro had every intention to fill a void in the toy marketplace. What they couldn't anticipate was the overwhelming success of the brand launch. Working closely with the brand managers, our creative team created an anthemic spot with a powerful message: it's time to redefine what it means to "play like a girl."