Since 1948, the name McGuire has been internationally known for creating classic furniture of the finest raw materials. Each piece of furniture is crafted by trained artisans who bend, weave and form every chair, table or accessory by hand. The ask was to showcase this attention to detail within a redesigned web site experience. The redesign began with the development of moodboards to help gauge and visually align the brand’s expressions. The new look and feel delivers enhanced design inspiration, while the unique characteristics of McGuire furniture are brought center stage through a wealth of detail images, room scenes, and interactive galleries.
- Project Roles
- Art Director, Designer
- The Royal Order of Experience Design
- Art Direction, Design, E-Commerce, Interactive
- Mood Boards, Websites