Chevy Volt

In anticipation for the launch of the new Chevy Volt, we created this innovative spot for Cannes and E3 that was designed to run on the Xbox Kinect platform. The idea was ahead of its time and the spot demonstrated to the audience what was on the horizon in the field of immersive and interactive technology.

I Art Directed this project and worked with designer Alex Varanese to help bring his art work to life.