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Chobani "Flip It"

For the launch of their new Whole Milk Flip yogurts, the Chobani brand team challenged us to create a piece of social content that highlighted the pure and wholesome ingredients used in its new, simple recipe. We married arresting food photography with bold, graphic type, and created a rhythmic soundtrack to drive the pacing of the video. The concept was so well received we were asked to create an additional video for their original "crunchy" line as well.

Project Roles
Copywriter
Company
Chobani
Skills
Art Direction, Conceptual, Copywriting, Editing, Music
Media
Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Packaged Goods
Chobani "Flip It"