Chobani "Flip It"
For the launch of their new Whole Milk Flip yogurts, the Chobani brand team challenged us to create a piece of social content that highlighted the pure and wholesome ingredients used in its new, simple recipe. We married arresting food photography with bold, graphic type, and created a rhythmic soundtrack to drive the pacing of the video. The concept was so well received we were asked to create an additional video for their original "crunchy" line as well.
- Project Roles
- Art Direction, Conceptual, Copywriting, Editing, Music
- Commercials - Broadcast, Social Media Content
- Project Industries
- Advertising, Packaged Goods