The Collective Project

The Collective Project searched for students with ideas that sought to make the world a better place and gave them the stage they needed. Putting the collaborative power of Microsoft’s OneNote behind them, we set out to make these student’s ideas celebrity and bring brand awareness to a virtually unknown Microsoft product.

For this campaign we produced: three documentaries, three live activation events, built a custom Tumblr site, a dozen custom banner units, created over 200 pieces of social content, and one short film with Robert Downey Jr that went viral with 75 million views, over 2 billion impressions and was covered by every major news source on the planet.

I was Co-Creative Lead on this project that won a Gold and Bronze Lion, and two Bronze Pencils at the One Show.