‘Life will be different here’ is the promise of this new residential community in Orange County, California. While potential homeowners tried to select from more than 30 model homes, we invited them to create portraits of their family on touch tables in the Visitor’s Pavilion. Data gathered from the experience was used to feed a recommendation engine, and aggregated to create infographics on a video wall.
Art Director, Creative Technologist
Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Design, Digital Tech, Environmental, Experiential, Interactive, Management of Teams 1-10, Retail, Strategy, Technology