Kia - A Different Beat

This circular bench engagement is outfitted with eight interactive seats and a colorful, animated LED floor. Each seat triggers a unique melody from Kia’s ‘#ShareSomeSoul’ TV commercial and is accompanied by color-coded graphics that play on the floor in front of them. As each guest sits down, both the audio and visuals build until it launches into a party mode; featuring a full version of the track, psychedelic animation and flashing LED lights worthy of a nightclub. This exciting piece inspired creativity, smiles and most importantly brand affinity from attendees of all ages.

Project Roles
Creative Director, Creative Technologist
EWI Worldwide
Adobe Photoshop, Art Direction, Conceptual, Design, Digital, Environmental, Experiential, Fabrication, Furniture Design, Interactive, Management of Teams 1-10, Music, Technology
Interactive Installations
Project Industries
Kia - A Different Beat