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GE

After the name ‘ecomagination’ was selected for the company's green initiative, I led the development of a new logo and communication architecture. In addition, guidelines were created specifically for the logo and its application on GE touchpoints. As the partnership with GE grew, I also developed a livery program for the brand that applied their visual identity across their delivery fleet. In addition, I worked with the GE Money business unit to create an employee campaign that visually expressed and communicated their positioning of “surprisingly simple.”

Project Roles
Creative Director, Designer
Company
Interbrand
Skills
Copywriting, Creative Direction, Design, Art Direction, Management of Teams 1-10, Strategy
Media
Brand Films, Branded Content, Logos
Project Industries
Finance, Technology
GE
GE
GE
GE
GE
GE
GE
GE