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Cardinal Bike Frame Art

Often referred to as the “road bike frame” the Cardinal Ambassador is the only BMX bike to have vertical dropouts, a feature often found on road bikes. Rather than trying to shy away from the nickname I decided to embrace it fully and create graphics that are inspired from artwork that is typical of vintage road bikes.

Project Roles
Art Director, Creative Director, Designer, Illustrator, Type Designer, Typographer
Tip Plus
Adobe Illustrator, Art Direction, Design
Lettering, Photography, Typography
Project Industries
Cardinal Bike Frame Art
Cardinal Bike Frame Art
Cardinal Bike Frame Art