The Limited Edition Muhammad Ali Center Watch

For holiday 2015, Shinola launched the third in their Great Americans Series, the Muhammad Ali Center Limited Edition Watch. Using footage given to us exclusively from the Muhammad Ali Center in Kentucky, we created gifs, an unreleased film and snacky social content that caused the watch to sell out completely. Here’s the story in Vogue, Hypebeast and GQ. The social and editorial team created each piece of content under my direction as well as created the story on Shinola's blog, The Journal.