Lexus RC Real Time

Can hundreds of thousands of people customize one car? With only 10 days from pitch to shoot, we pulled off an industry first with a 10-hour Facebook live broadcast that customized a Lexus RC with votes from our fans. I was the senior writer on this. I wrote and conducted the interstitial interviews, edited them, and help comment moderation during the live stream. I also wrote the BTS and case study videos.