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Lexus RC Real Time

Can hundreds of thousands of people customize one car? With only 10 days from pitch to shoot, we pulled off an industry first with a 10-hour Facebook live broadcast that customized a Lexus RC with votes from our fans. I was the senior writer on this. I wrote and conducted the interstitial interviews, edited them, and help comment moderation during the live stream. I also wrote the BTS and case study videos.

Project Roles
Team One
Content, Copywriting, Editing, Interactive, Social
Social Media Content
Project Industries