Lexus RC Real Time
Can hundreds of thousands of people customize one car? With only 10 days from pitch to shoot, we pulled off an industry first with a 10-hour Facebook live broadcast that customized a Lexus RC with votes from our fans.
I was the senior writer on this. I wrote and conducted the interstitial interviews, edited them, and help comment moderation during the live stream. I also wrote the BTS and case study videos.
- Project Roles
- Team One
- Content, Copywriting, Editing, Interactive, Social
- Social Media Content
- Project Industries