Makers of Napa Valley
To bring the Napa Valley to life, AFAR Media partnered with Visit Napa Valley to create an interactive native content series inspired by the company’s popular editorial franchise, Makers.
Makers, created by AFAR, is a 26 pieces of original content and a new Editorial Hub on AFAR.com. So far the campaign has over 20,000 video views generated across web and social and time spent on the content is peaking at 7 minutes, with an above benchmark average overall.
Visit Napa Valley along with MeringCarson were thrilled to be a part of the series. I worked with AFAR to help choose our featured makers, conducted the interviews during filming, and worked together closely on the editing and writing processes for videos, blogs, and social.
+ MIN Best Of Web Award- Native Advertisement
You can find the entire series here, which includes videos, articles, and recommended to-dos.
https://www.afar.com/travel-guides/tags/napa-valley/guide
- Project Roles
- Copywriter, Writer
- Company
- AFAR
- Skills
- Copywriting, Documentary, Editing, Editorial, Conceptual, Creative Research, Lifestyle, Proofreading, Research, Scripting, Travel
- Media
- Branded Content, Social Media Content, Social Media Copy, Unscripted TV
- Project Industries
- Travel/Tourism, Beverage, Restaurant, Wine/Spirits
