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Bagel Toppers

As part of a larger brand redesign, Einstines Bros Bagels wanted to come out with an exciting new product innovation to match the bold new look of their famous bagel franchise. The new product innovation Bagel Toppers included four unique new flavor offerings, so we decided to create four personalities that were as individually awesome as there culinary counterparts. Since this new product line, Bagels Toppers was all about distinct tastes, personalities and having fun. We went one step further and decided why not create personalized Tinder profiles for each bagel, and let the public match with the flavor they felt most passionate about in a fun and satirical way. After matching with your bagel of choice you were given a coupon for a Bagel Topper as well as the opportunity to flirt with you bagel through tinder messenger.

Project Roles
Art Director
Company
Einstein's bros Bagles
Skills
2D, Adobe Illustrator, Adobe Photoshop, Art Direction, Conceptual, Copywriting, Design, Experiential
Media
Advertising
Project Industries
Advertising, Restaurant
Bagel Toppers
Bagel Toppers
Bagel Toppers